Disintermediation
In the modern day most businesses are moving away using
other companies as a stepping stone for their success. These days they are
using other ways in which to gauge their own target market, they are cutting
out the middle man and using direct ways of selling. This is called disintermediation,
a number of companies are taking up this method. This is because it helps
companies build their brand to customers directly, so for example a lot of big
companies like Apple and Samsung have press conferences to release new products
directly to their market.
Microsoft also use disintermediation as when they release
their new products they have press conferences, recent examples of this are
when they launched the Xbox one and Windows 10.
The PC market has died out recently, this is due to the release of a
number of new products like tablets and smart phones. Microsoft has suffered
from this as many PC’s run from Microsoft based software and the fact that it
has not been selling means they are losing the target market. Not only this,
rival companies are making better software such as Apple and their Apple Mac’s.
The loss of the target market has meant that Microsoft is losing out on revenue.
To ensure that this does not happen to their mobile market they “[are having]
annual developers conference this week”
(Microsoft Really Needs to Build Windows Developer Interest at Conference, Ina
Fried, April 28 2015). They feel that by doing this it’s their “last best
chance to win over mobile developers” (Microsoft
Really Needs to Build Windows Developer Interest at Conference, Ina Fried,
April 28 2015). In my opinion I feel that this is one of the most important
conferences for Microsoft, this is because the mobile market is so big they
need to make a mark on it so consumers are aware of their products. If not
rivals like Apple and Samsung will continue to overpower them in this market as
they have a bigger brand and better products.
Reference List
Microsoft Really Needs to Build Windows Developer Interest
at Conference
Ina Fried
28 April 2015
Accessed :( 24/4/15)
